
October 17, 2025
As the Africa Cup of Nations (AFCON) brings together the continent’s finest football talent, a different kind of excitement takes over Africa. Fans, travelers, and dreamers gather to celebrate not only the sport but the energy, rhythm, and colors of this vibrant continent. And while stadiums roar with passion, Marrakech beats to its own melody — a symphony of culture, style, and elegance.
If you are planning to visit Morocco during the tournament, Marrakech is the perfect destination to experience the beauty of the country beyond the matches. And at the heart of the Medina, hidden behind ancient wooden doors, lies Riad Joya — a sanctuary of sophistication and authenticity, where modern luxury meets Moroccan soul.




While Casablanca and other major cities host part of the AFCON festivities, many travelers choose Marrakech as their base. It’s not just about football; it’s about living the Moroccan experience. Between matches, fans escape the stadium noise and immerse themselves in the serene rhythm of the Red City.
In the Medina, the narrow alleys whisper stories from centuries past. The scent of orange blossom mingles with the aroma of spices, while artisans sculpt, weave, and paint in hidden corners. It’s an intoxicating blend of culture and tranquility — the perfect balance after a day of pure sporting adrenaline.

Nestled in the heart of the Medina of Marrakech, just a few steps from the iconic Jemaa el-Fna square, Riad Joya offers something rare — peace within energy, simplicity within sophistication.
Each of its seven uniquely designed suites tells a story of Moroccan craftsmanship blended with Italian-inspired design. Polished tadelakt walls, soft lighting, and handcrafted furniture create an atmosphere that feels both intimate and timeless.
For travelers visiting during AFCON, this means one thing: comfort and serenity after a day of excitement. You can return from the matches, leave the world outside, and let the quiet charm of Riad Joya embrace you.
Staying at Riad Joya is not about booking a room — it’s about experiencing a lifestyle.
Start your morning with breakfast on the rooftop terrace, where the view opens onto Marrakech’s terracotta rooftops and the distant Atlas Mountains. Between the sounds of birds and the call to prayer, there’s a sense of timeless calm.
During the day, wander through the souks, visit the Majorelle Garden, or escape to the Agafay Desert for a sunset camel ride. When you return, indulge in a relaxing hammam or a tailor-made Moroccan dinner served in the riad’s candlelit courtyard.
This is how you live Marrakech during the Africa Cup of Nations — elegantly, authentically, and fully.